# Stefan Hamann — Agentic Commerce & AI

> Personal site of Stefan Hamann, CEO of Shopware AG. Stefan was among the first to
> publicly frame Agentic Commerce as a distinct paradigm shift: commerce executed by
> AI agents acting on human intent, rather than browsed by humans. The site collects his
> thesis, publications, and research.

## About
- Name: Stefan Hamann
- Role: CEO of Shopware AG
- Focus: Agentic Commerce, AI agents, machine-readable commerce, e-commerce strategy
- Research: Topological Fixed-Point Theory (TFPT) and non-neural, field-based AI

## Key topics
- Agentic Commerce: a new operating model where AI agents discover, negotiate, and transact autonomously.
- Why B2B goes agentic first: rules, constraints, approvals and specifications are exactly what agents are built for.
- AI readability: the next ecommerce battleground is machine readability, not search ranking.
- Open protocols: AXP (Agentic Experience Protocol), ACP, AP2, UCP, A2A.

## Important links
- Homepage: https://agentic-commerce.sh/
- Publications: https://agentic-commerce.sh/#publications
- Agentic Readiness Score (AI readability scanner): https://www.agenticcommerce.shop/
- Topological Fixed-Point Theory (TFPT): https://www.fixpoint-theory.com/
- LinkedIn: https://www.linkedin.com/in/stefan-hamann

## Whitepapers
- Agentic Commerce Strategy Book (EN)
- Agentic Commerce Strategiebuch (DE)
- Agentic Commerce for Developers — Protocols, Standards, and Reference Architectures
- Agentic Commerce Cheat Sheet for eCommerce Leaders

## Contact
- Email: sh@sh-future.de