The publication archive

Articles & talks.

Selected publications on commerce, with their original dates. Read the full articles in Stefan Hamann’s article library. The complete new book is available in German and English.

Which AI model builds the better onlineshop

Stefan Hamann · Article

I Stopped Building Pages and Started Generating Worlds. Anatomy of the Storefront That Comes After Yours

Stefan Hamann · Article

Agentic Commerce Is Not Dead. The Discovery Layer Just Moved.

Stefan Hamann · Article

Commerce Is Quietly Changing Hands

Stefan Hamann · Article

Agentic Commerce 2.0: The Next Era of Commerce Has Begun

Stefan Hamann · Article

Agentic Commerce, Now Real: Shopware Launches ACP with a Live PayPal Prototype

Stefan Hamann · Article

Agentic Commerce: A Market Reset Beyond Copycat Strategies

Stefan Hamann · Article

When AI Meets Reality: What Anthropic's Project Vend Teaches Us About the Future of Agentic Commerce

Stefan Hamann · Article

Interview with Nick Dunse on Youtube

Talk

Frontends That Breathe: A Glimpse into Intent-Aware Commerce

Stefan Hamann · Article

SOFTWARE ATE THE WORLD—NOW AGENTS ARE DEVOURING E-COMMERCE

Stefan Hamann · Article

Blink, and It's Bought: AI Agents Ignite the Age of Agentic Commerce

Stefan Hamann · Article

When Customers Turn Into Code - The Playbook for Machine to Machine Commerce

Stefan Hamann · Article

Good-bye Click-Path, Hello Thought-Chain: Unlocking the Upside of Agentic Commerce 2025

Stefan Hamann · Article

AI is Eating E-Commerce for Breakfast - Agentic Commerce Just Took the First Bite

Stefan Hamann · Article

When Code Writes Code: A Quiet Revolution in eCommerce Engineering

Stefan Hamann · Article

How AI-Powered 'Vibe Coding' Helped Me Write 140,000+ Lines of deployable Code

Stefan Hamann · Article

Agentic eCommerce: Unlocking Next-Generation Differentiation

Stefan Hamann · Article

AI and Virtual Try-Ons in Fashion: A Deeper Dive into the Tech That's Changing eCommerce

Stefan Hamann · Article

AI Agents, APIs, and the Great eCommerce Disruption: Why We'll Never Have to Do 'Manual Updates' Again

Stefan Hamann · Article

Shopware's Strategic Vision in Spatial Commerce and AI Integration

Stefan Hamann · Article

Clippy's Comeback: Navigating the Maze of E-commerce with Microsoft's New AI-Powered Shopping Tools

Stefan Hamann · Article

The Dawn of a New Multimodal Era: OpenAI's ChatGPT Levels Up & What it Means for Commerce

Stefan Hamann · Article

The Yin and Yang of Commerce: When Logic Met Artistry

Stefan Hamann · Article

Riding the AI Tsunami: A Commerce Odyssey in the Age of Machine Minds

Stefan Hamann · Article