The complete book · English

Agentic Commerce.

A connected account of customer access, experience, protocols, autonomous shop operations and the new freedom to build for yourself.

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Agentic Commerce · Stefan Hamann

Part I

The shift and its economic logic

  1. 01When the customer orders an outcome7 min
  2. 02Why agentic commerce matters now6 min
  3. 03Seven theses for commerce with agents5 min

Part II

Customers, brands and experience

  1. 04The new customer journey4 min
  2. 05Being found before anyone visits the shop8 min
  3. 06Experience that improves a decision9 min

Part III

The purchasing journey and its protocols

  1. 07How protocols become a purchasing journey5 min
  2. 08From the offer to the service that follows11 min
  3. 09When purchasing moves between interfaces5 min

Part IV

Operations, responsibility and economics

  1. 10Architecture and B2B in daily operations8 min
  2. 11From copilot to autonomous shop operations10 min
  3. 12Control and law6 min
  4. 13Security for agents that act4 min
  5. 14The economics behind the agent5 min

Part V

Build it yourself

  1. 15Open code becomes working material for agents6 min
  2. 16When merchants build for themselves7 min
  3. 17How we learn in the Agentic Commerce Lab3 min

Part VI

Act strategically

  1. 18From insight to action with the Alliance5 min
  2. 19The first 90 days and the choice of partners8 min
  3. 20A reason to buy from you10 min
  4. 21Four futures of commerce6 min

Part VII

Reference and working materials

  1. ATerms from A to Z8 min
  2. BThe compact protocol passport2 min
  3. CFive working templates for leaders2 min
  4. DEight practical implementation patterns2 min
  5. EHow the published theses developed3 min
  6. FSources and further reading11 min