Agentic commerce: What is changing now.

Current developments, put into context for merchants, teams and everyone shaping commerce.

By Stefan Hamann · German and English

6 November 2026 · Shopping agents

Shopping by message: Alexa for Shopping moves into the chat

Amazon has started an invitation based rollout that lets customers reach its shopping assistant by text.

AmazonShopping agentsConversational commerce

5 November 2026 · Research

Visa tested 22 models across 15 shopping scenarios. The failed attempts reveal an especially useful lesson.

Shopping agentsBenchmarksTrust

4 November 2026 · Shopping agents

A new workspace lets eligible merchants make their products discoverable through Amazon and Alexa for Shopping.

AmazonProduct dataDiscovery

4 November 2026 · Protocols

Selected merchants can enable purchases in Google’s AI Mode and Gemini, with broader access planned later.

GoogleUCPCheckout

2 November 2026 · Shopware

The Agentic Commerce Lab presents a research preview for brand-aware product images and marketing content.

ShopwareProduct dataCreative AI

2 November 2026 · Research

Forter shares data from its own network and highlights differences between shopping agents.

Shopping agentsCheckoutMerchant operations