Part II1 min readOctober 2026 edition

Customers, brands and experience

II

The traveller arrives with something to accomplish. She can search, seek advice or send an assistant. This part follows her selection: how offers are found, how brands matter and how an experience helps a decision.

Four points of contact, one business. Person · owned shop. Advice and experience. Person · external channel. Brand within an assistant. Agent · owned shop. Assistant and shop operator. Agent · external channel. Selection, purchase and service. PRODUCTS · PRICES · ORDERS · PROMISES. One authoritative foundation beneath all four fields