Stefan Hamann is co-founder and Chief Agentic Officer of Shopware. For more than 25 years, he has shaped the company’s technological development. Today, he and his team lead research and practical implementation in agentic commerce. [S145]
He published his first articles and a whitepaper on agentic commerce in January 2025. His work combines a clear position with practical experiments: merchants should be able to use new technology to develop businesses of their own and strengthen their customer relationships.
As the initiator of the Agentic Commerce Alliance, he works to give merchants a voice in this shift. At Shopware’s Agentic Commerce Lab, he connects this perspective with product development. This book brings his theses, experience and experiments together in a handbook for the next phase of commerce.